Green Marketing

Our 25th Year.

This October we begin Green Seal’s 25th year, and we dedicate this one to our clients who have led their industries by manufacturing safer, healthier, and greener products. They have proven their commitment to sustainability by achieving Green Seal certification. Check out our poster which further describes why we are honoring our clients this year (published in Facility Cleaning Decisions).

People-Planet Connection

Healthy Schools 101: Why our kids need healthier facilities

By Claire Barnett, Executive Director, Healthy Schools Network I am the founder and executive director of a national nonprofit dedicated to reversing the many threats that unhealthy schools pose to children’s health and learning. I’m also a parent. In fact, my organization’s roots lie in a shattering family experience: my younger son was poisoned by pesticides repeatedly applied at school. My son is grown now, with children of his own. But I vividly remember the sheer panic, then the anger and tears of frustration, and a new felt commitment to root reforms for children, as I learned how common environmental hazards were at all schools.

In the News

Breaking News ~ Green Seal’s Fall Updates

What’s new with Green Seal? Read on…. In This Issue:   ISSA 2013 in Las Vegas, Nov. 19 – 21   Arthur publishes book: In the Light of Humane Nature      We welcome talented new staff to Green Seal’s Certification and Science & Standards Departments   Upcoming Events    Congratulations to our new clients Any compliments or questions about these articles? Comment on this blog post. We’d love to hear from you.

In the News

Making the Headlines – Sept. Edition

Green Seal and our heroes — GS-certified products, services, and hotels — have been mentioned in the news over the past month. Check it out…: Green Seal, With 83 Certified Hotel Properties, Moves Toward GS-33 Update, Green Lodging News By the end of this year, the Green Seal Standard for Lodging Properties, GS-33, will be updated, improving upon a program that was first introduced in 1999. While there have been years when the program has had more than 100 participants, this year GS-33 is still going strong with 83 certified properties at either the Bronze, Silver or Gold level. Eight additional applications are currently in progress. Read more…

Safer, Healthier Facilities

Green Cleaning Your Way to LEED and Beyond

By Marion Stecklow, Executive Director of the Building Wellness Institute Much attention is focused on energy savings in buildings when attempting to achieve sustainability. That is a good thing! LEED certification is certainly the most significant, motivating factor in creating and maintaining sustainable buildings. Although the ROI (Return on Investment) for building or renovating and maintaining a property to LEED standards is significant, the initial investment can be daunting. Nevertheless, the growing market demand and government regulations, coupled with significant energy costs savings, are inspiring building owners to obtain LEED certification for their properties, or at least follow the standards.

In the News

Making the Headlines

What have we been up to lately? Touting our new laundry standard (GS-51) and re-defining green cleaning. Check out a couple of  recently published news and feature articles below. Do you have any thought-provoking sustainability or environmental leadership news articles to share with us? Send us links and/or comment on this post!

Green Marketing

Our Summer Newsletter

Happy Holidays from Green Seal! To celebrate Independence Day 2013, and a very productive spring, we’ve released our Summer Newsletter. Enjoy the newsletter on our website, download Summer Newsletter, or click individual articles from the list below. Any compliments or questions about these articles? Comment on this blog post. We’d love to hear from you.

Conscious Consumption

My So-Called Environmentalist Life

By Brie Welzer, Marketing & Communications Associate I began my work at Green Seal only ten short months ago (Sept. 2012), happily combining my previous positions in environmental consulting and science communications. In my career and personal life since I can remember, I’ve considered myself an environmentalist:  an enthusiastic girl scout in grade school, a science major in college, a forever fan of recycling, etc.

Green Marketing

Welcome to the GS Blog.

  By Brie Welzer, Marketing Associate Welcome, sustainability professionals, environmentalists, and green business wonks to the Green Seal blog! We are excited to launch this informative and captivating forum. Through this blog, we hope to share lessons learned and helpful habits developed over years of ecolabeling and environmental work. Various Green Seal team members will discuss innovative technologies, describe the context of ecolabeling, define confusing terms, and delve into various aspects of green marketing. You will also hear from many of our partners who help us achieve our mission, true game-changers in various industries. Already posted below, learn about Green Seal’s accomplishments over the last twenty years from our CEO Arthur Weissman, and become more familiar with VOCs in a post written by our Vice President of Certification Mary Swanson. We hope you find this forum useful and enjoyable. We look forward to hearing your reactions, and learning from your…